I love the book! Very easy to follow with a large variation of foods to choose from. Dr. Ian breaks down each phase of the plan and offers menu suggestions to follow. I would definitely recommend this book to a friend and other buyers looking to lose weight! Absolutely nothing boring about this diet plan - love it. I'm going on week 3 and I have lost 14.5 lbs.!
Watch your drinks. It's amazing how many calories are in the sodas, juices, and other drinks that you take in every day. Simply cutting out a can of soda or one sports drink can save you 150 calories or more each day. Drink water or other sugar-free drinks to quench your thirst and stay away from sugary juices and sodas. Choosing nonfat or low-fat milk is also a good idea.
One, it's impossible to "spot reduce." While you can target certain areas of your body in terms of building up the muscles in that area, you can't decide to just lose weight in your stomach, or your thighs, or your rear. It doesn't work that way. You can't remove subcutaneous body fat from specific areas of the body by doing exercises that target those areas. Doing hundreds of crunches will certainly strengthen your abs, but that won't reduce the amount of fat stored in your torso.
There’s more: According to a 2017 review that looked at and analyzed more than 70 studies of over one million people, 42 percent of adults reported having tried to lose weight some time in the previous 12 months. So, lots of people are trying to lose weight, and lots of people are gaining it back. But we also all know someone (or several someones) who have lost weight and kept it off. So, what gives?

Do you even lift, bro? If you’re serious about getting rid of that belly fat fast, resistance training might just be the key. A study from the Harvard School of Public Health found that adding weight training to adult male test subjects’ workouts significantly reduced their risk of abdominal obesity over a multi-year study period, although doing the same amount of cardio had no such effect. Research from the University of Maryland even found that just 16 weeks of weight training boosted study participants’ metabolic rates by a whopping 7.7 percent, making it easier to ditch those extra inches around your middle.

Keep a calculator handy. To calculate your waist-to-hip ratio accurately, measure the narrowest point of your waist and the broadest part of your hip. Divide the values you obtained from the measurement and you have your ratio. The waist-to-hip ratio is a more accurate parameter to measure BMI. Those with a waist-to-hip ratio of 0.8 are susceptible to cardiovascular disease and stroke.


We often make the wrong trade-offs. Many of us make the mistake of swapping fat for the empty calories of sugar and refined carbohydrates. Instead of eating whole-fat yoghurt, for example, we eat low- or no-fat versions that are packed with sugar to make up for the loss of taste. Or we swap our fatty breakfast bacon for a muffin or donut that causes rapid spikes in blood sugar.

Some antidepressant medications can cause weight gain, especially the older tricyclic antidepressants (TCAs) such as Tryptizol, Saroten, and Clomipramine; as well as newer drugs such as Remeron (Mirtazapine). Lithium (for manic-depressive disorder) often causes weight gain. The most common antidepressants known as SSRI’s (for example Citalopram and Sertraline) usually don’t impact weight significantly. More on depression


As we mentioned above, eating in a calorie deficit is key. Jim recommends eating 500 calories less than your total daily energy expenditure, or TDEE. This is the number of calories you burn in a day, which is based on factors like age, height, sex, and activity level. To calculate what this number is and what your calorie target should be to lose weight, use this formula. Just make sure you don't go below 1,200 calories a day for women; in a previous interview, Jim said eating any fewer calories than that can slow down your metabolism and result in negative side effects like low energy, loss of hair, hunger pangs, and a negative impact on your menstrual cycle.
Why does HIIT training work better than conventional cardio for fat loss? When you do cardio at the same pace, your body adjusts itself to the workload and tries to conserve calories. (After all, your body doesn't know how long or hard you plan to work out.) Interval training forces your body to burn more calories -- and tap into fat stores -- because it has no choice. Science says so: One study at Laval University found people who performed HIIT cardio lost nine times more fat than people who performed moderate cardio at a consistent speed.
Another strategy to keep your metabolism off-kilter is to take your body on a calorie roller coaster. As you start off the Shred Diet at Week 1, you’ll slowly reduce your calorie intake. This will be a difficult uphill battle — the steep climb of the roller coaster. Luckily, this effort is only short-term; halfway through the diet, around Week 3, you get to bring the calories back. As you glide down the roller coaster’s hill, you can indulge in your favorites like pizza and pasta (in healthy moderation), and your metabolism will run overtime. This roller coaster of calorie consumption is the perfect metabolic recipe for shedding fat. 
That’s because women tend to store more temporary fat in their bellies. “The fat stores are gained and lost,” says Lawrence Cheskin, MD, chair of the department of nutrition and food studies at George Mason University and director of the Johns Hopkins Weight Management Center. “By and large, belly fat comes off easier in the sense that it comes off first. That’s where a good amount of the fat is lost from.”
Not a jock? Find other ways to fit activity into your day: walk to school, jog up and down the stairs a couple of times before your morning shower, turn off the tube and help your parents in the garden, or take a stroll past your crush's house — anything that gets you moving. Your goal should be to work up to 60 minutes of exercise every day. But everyone has to begin somewhere. It's fine to start out by simply taking a few turns around the block after school and building up your levels of fitness gradually.
Potassium, magnesium, and calcium can help to serve as a counter-balance for sodium. Foods that are rich in potassium include leafy greens, most "orange" foods (oranges, sweet potatoes, carrots, melon), bananas, tomatoes, and cruciferous veggies — especially cauliflower. Low-fat dairy, plus nuts, and seeds can also help give you a bloat-busting boost. They've also been linked to a whole host of additional health benefits, such as lowering blood pressure, controlling blood sugar, and reducing risk of chronic disease overall.
Jon Anthony is a world renowned dating coach and the founder of Masculine Development, a website specifically dedicated to helping men improve their personal, dating, and financial lives. After years of training men how to attract women, build muscle, and make more money, Jon created the "7 Strategies" program to help kickstart your journey to success. Jon firmly believes that every man should have control over his own life, and he created Masculine Development to share his passion with men who want success in all areas.
That doesn't mean that we don't have certain areas where we're predisposed to put on fat. If I gain a few excess pounds, most seem to appear on my stomach. Other people tend to put on pounds in their thighs or rear. They're gaining weight everywhere, of course, but it seems to appear more readily in a certain area. On the flip side, if I lose five or six pounds, my waistline gets noticeably less soft.
Testing your limits brings about than just bragging rights. Lifting a heavier weight for fewer reps burns nearly twice as many calories during the two hours after your workout than lifting a lighter weight for more reps, according to research published in the journal Medicine & Science in Sports & Exercise. Feel smug in the knowledge you’re still torching calories in that 10am meeting.
Having support is very important with weight loss. If everyone can get on board, it will be easier to achieve your goals. Talk to your family (or friends, roommates, etc) before starting your diet and let them know your plan. Explain why you are making this decision and ways they can help you succeed. Even if they do not change with you, that's okay! Go forward with your plan! They may decide to join you once they see you succeed with weight loss.
Fermented foods: These enhance the function of good bacteria while inhibiting the growth of bad bacteria. Sauerkraut, kimchi, kefir, yogurt, tempeh, and miso all contain good amounts of probiotics, which help to increase good bacteria. Researchers have studied kimchi widely, and study results suggest that it has anti-obesity effects. Similarly, studies have shown that kefir may help to promote weight loss in overweight women.
During the first week of a reduced calorie and carbohydrate diet, you will flush a lot of excess water and lose weight rapidly. This is neither unhealthy, nor an indication of what your rate of weight loss will be like during weeks 2 and 3. With that said, men should expect to see an 8 to 12 pound loss during these 3 weeks, and women will likely lose 5 to 10 pounds. 
Do you even lift, bro? If you’re serious about getting rid of that belly fat fast, resistance training might just be the key. A study from the Harvard School of Public Health found that adding weight training to adult male test subjects’ workouts significantly reduced their risk of abdominal obesity over a multi-year study period, although doing the same amount of cardio had no such effect. Research from the University of Maryland even found that just 16 weeks of weight training boosted study participants’ metabolic rates by a whopping 7.7 percent, making it easier to ditch those extra inches around your middle.
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